Vichy Ses Sources c.1928 by Roger Broders | Vintage French Travel Poster

Vichy Ses Sources – An Iconic Art Deco Travel Poster by Roger Broders

Discover the sophistication, recreation, and restorative beauty of one of France’s most celebrated spa destinations with Vichy Ses Sources – Sports, Tourisme, Théâtre, a striking 1928 travel poster by renowned French artist Roger Broders.

Created to promote Vichy as a complete leisure destination, the poster extends far beyond the city’s famous mineral springs. Broders presents a fashionable resort where visitors could combine wellness and relaxation with golf, tennis, sightseeing, theater, music, and elegant social life.

A stylish female golfer dominates the left side of the composition. Captured at the conclusion of a powerful swing, she wears a long orange tunic, flowing white trousers, and a closely fitted hat. Her elongated silhouette and graceful posture embody the fashionable athleticism of the late 1920s.

Rather than treating sport as an isolated activity, Broders integrates the golfer into a sweeping view of Vichy’s green recreational landscape. A broad field stretches toward the town, where pale buildings and a church tower appear beneath distant hills and stylized white clouds.

A picturesque pavilion occupies the middle distance, surrounded by trees, pathways, and small groups of visitors. The figures strolling and gathering across the grounds suggest a cultured resort atmosphere filled with outdoor recreation and social activity.

The lower-right corner introduces a dynamic collage of leisure symbols. A tennis racket and court net represent sport, while theatrical and musical imagery evokes Vichy’s cultural entertainment. Diagonal typography declaring Sports – Tourisme – Théâtre ties these attractions together and adds a distinctly modern graphic rhythm.

The bold headline Vichy – Ses Sources, meaning “Vichy—Its Springs,” establishes the destination’s historic identity as a spa town. Yet the poster’s broader imagery makes it clear that visitors were being offered a complete holiday experience rather than mineral-water treatments alone.

Broders organizes the design through strong geometric divisions. The deep blue field behind the golfer, the bright yellow sky, the open green landscape, and the angular cultural montage create several visual zones that remain unified by the sweeping diagonal typography.

Its carefully controlled palette—yellow, blue, orange, green, white, brown, and black—reflects the sophisticated economy of Art Deco commercial art. Simplified shapes and flat color produce exceptional clarity, while the fashionable figure and panoramic setting preserve a sense of elegance.

This museum-grade reproduction is an outstanding choice for collectors of Roger Broders artwork, French travel posters, Vichy memorabilia, vintage golf and tennis art, spa-town advertising, Art Deco design, and European resort imagery.

Display it in a living room, office, library, golf room, country club, sports lounge, theater room, hotel, spa, wellness center, travel office, or sophisticated hospitality setting. Its unusual combination of sport, culture, tourism, and landscape makes it especially versatile.

Why Collectors Love This Print

• Created by celebrated French poster artist Roger Broders
• Promotes Vichy’s springs, recreation, tourism, and theater
• Features a stylish female golfer in 1920s sportswear
• Includes vintage tennis and cultural-entertainment imagery
• Depicts Vichy as a sophisticated French resort destination
• Strong example of French Art Deco graphic design
• Uses bold diagonal typography and geometric organization
• Rich palette of yellow, blue, orange, green, and white
• Combines fashion, sport, wellness, travel, and culture
• Appeals to collectors of vintage golf and tennis posters
• Excellent decor for country clubs and sports rooms
• Complements spas, hotels, wellness centers, and offices
• Captures the liberated athletic spirit of the 1920s
• Makes a distinctive gift for golfers, Francophiles, and travelers
• Available in multiple fine-art, framed, canvas, and metal formats

Available Print & Display Options

• Fine Art Prints
• Framed Fine Art Prints
• Gallery-Wrapped Canvas
• Black Floater Frame Canvas
• White Floater Frame Canvas
• Brown Floater Frame Canvas
• Natural Floater Frame Canvas
• Metal Prints

Choose a fine-art print for custom framing, a framed print for a finished presentation, canvas for added texture and depth, or metal to emphasize the poster’s clean geometry and saturated Art Deco colors.

Artwork Details

• Title: Vichy Ses Sources – Sports, Tourisme, Théâtre
• Artist: Roger Broders
• Date: 1928
• Country: France
• Location: Vichy, Auvergne
• Artwork Type: Vintage French spa, resort, and tourism poster
• Purpose: Promotion of Vichy’s springs, sports, tourism, and cultural entertainment
• Primary Subject: Fashionable female golfer completing her swing
• Secondary Imagery: Golf course, pavilion, visitors, tennis racket, net, musical and theatrical motifs, townscape, and hills
• Style: French Art Deco and modernist destination advertising
• Dominant Colors: Yellow, cobalt blue, orange, green, white, brown, and black
• Mood: Active, sophisticated, cultured, refreshing, and inviting
• Recommended Spaces: Living rooms, offices, libraries, golf rooms, country clubs, spas, wellness centers, hotels, sports lounges, and theater rooms

Disclaimer

This artwork is a Museum Grade Reproduction of a Historical advertising poster.

This listing is for a decorative reproduction and not the original 1928 poster. Minor variations in color, cropping, scale, and reproduced texture may occur according to the selected size, material, and display format.

This historical advertisement references Vichy’s mineral springs but is offered solely as decorative and historical artwork. It does not make or endorse any medical or therapeutic claim.

Yesterday’s Posters is an independent seller and is not affiliated with, endorsed by, or sponsored by Roger Broders, the City of Vichy, any French tourism or spa authority, associated estate, institution, company, or rights holder.