Salon International de l’Automobile et du Cycle Genève 1925 by Georges Darel | Vintage Geneva Motor Show Poster

Salon International de l’Automobile et du Cycle – A Bold Georges Darel Motoring Poster

Celebrate the power, engineering, and excitement of early automotive design with Salon International de l’Automobile et du Cycle, a striking 1925 Swiss exhibition poster by artist Georges Darel.

Created to promote the International Automobile and Cycle Salon held in Geneva from March 20–29, 1925, this imaginative composition depicts a muscular rearing horse balancing a bright red automobile above its head. Surrounded by swirling clouds, the horse appears to lift the vehicle triumphantly into the sky.

The dramatic pairing offers a clever visual interpretation of horsepower, connecting the strength and speed of traditional transportation with the modern engineering of the automobile. The horse’s powerful body and energetic pose contrast with the clean mechanical lines of the enclosed motorcar, symbolizing the transition from animal power to the machine age.

Darel’s use of simplified forms, exaggerated scale, bold outlines, and vivid blocks of color reflects the modern graphic style of 1920s European advertising. The red automobile and brown horse stand out brilliantly against the white clouds and blue background, while the large black panel and geometric typography give the exhibition details commanding visual weight.

With its dramatic blue, red, brown, white, and black palette, this historic exhibition poster makes an exceptional statement piece for garages, workshops, offices, studies, showrooms, man caves, living rooms, and automotive-inspired interiors.

Why Collectors Love This Print

• Artwork by Swiss poster artist Georges Darel
• Created for the 1925 Geneva international motor show
• Clever visual interpretation of automotive horsepower
• Muscular rearing horse lifting a red automobile
• Bold red, blue, brown, black, and white palette
• Powerful symbolism of transportation and technological progress
• Excellent example of 1920s European graphic design
• Historic connection to Geneva’s motoring heritage
• Dramatic combination of classical strength and modern machinery
• Ideal for garages, workshops, offices, and automotive collections

Available Print & Display Options

Available in multiple sizes and premium display formats, including:

• Fine Art Prints
• Framed Fine Art Prints
• Gallery-Wrapped Canvas
• Black Floater Frame Canvas
• White Floater Frame Canvas
• Brown Floater Frame Canvas
• Natural Floater Frame Canvas
• Metal Prints

Each reproduction is made to order using high-resolution printing designed to preserve the vivid red automobile, powerful brown horse, brilliant blue background, sweeping white clouds, bold typography, and dynamic character of the historic original.

Artwork Details

Title: Salon International de l’Automobile et du Cycle

Artist: Georges Darel

Date: 1925

Event Dates: March 20–29, 1925

Location: Geneva, Switzerland

Event: International Automobile and Cycle Salon

Genre: Vintage Automobile Exhibition Poster

Subject: Automobile, Horsepower & Transportation Innovation

Period: 1920s / Jazz Age

Style: Art Deco / Transportation Advertising Art

Primary Colors: Blue, Red, Brown, White, Black

Orientation: Vertical / Portrait

Disclaimer

This artwork is a Museum Grade Reproduction of a Historical advertising poster and is offered solely for its artistic, historical, decorative, and collectible value. Yesterday’s Posters is an independent seller of reproduction wall art and is not affiliated with or endorsed by the original event organizer or any current rights holder.