Rueda de Aire Goodyear c.1930 by Bordio | Vintage Spanish Goodyear Tire Advertising Poster
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Goodyear Rueda de Aire – A Bold Art Deco Tire Advertising Poster
Celebrate the innovation, style, and excitement of early automotive travel with Goodyear Rueda de Aire, a striking circa 1930 Spanish-language pneumatic tire advertisement by the artist Bordio.
Created for Goodyear, the composition features a fashionable woman perched high upon an enormous stylized tire as she waves a small pennant above her head. Her flowing golden coat, bright red scarf, and dramatic pose suggest speed and adventure, while the monumental tire appears to rush directly toward the viewer.
The exaggerated perspective gives the image an almost cinematic quality. Massive tires dominate the foreground as the bold yellow GOODYEAR name follows the curve of the product, transforming the vehicle and lettering into a single powerful graphic form.
The poster’s phrase “Belleza, Comodidad, Duración”—“Beauty, Comfort, Durability”—presents the principal qualities associated with Goodyear’s pneumatic tire. Meanwhile, the prominent “Rueda de Aire”, meaning “Air-Filled Wheel,” emphasizes the comfort and modern engineering of the product.
With its sophisticated navy blue, yellow, red, black, gold, and white palette, this dynamic vintage poster makes an exceptional statement piece for garages, workshops, offices, studies, showrooms, man caves, living rooms, and automotive-inspired interiors.
Why Collectors Love This Print
- Original artwork signed by the artist Bordio
- Authentic circa 1930 Goodyear advertising
- Promotes the innovative pneumatic tire
- Dramatic oversized wheel shown in bold perspective
- Fashionable woman waving a motoring pennant
- Spanish-language vintage commercial design
- Striking navy, yellow, red, and black palette
- Classic Art Deco imagery of speed and modern travel
- Historic Goodyear automotive branding
- Ideal for garages, workshops, offices, and tire collections
Available Print & Display Options
Available in multiple sizes and premium display formats, including:
- Fine Art Prints
- Framed Fine Art Prints
- Gallery-Wrapped Canvas
- Black Floater Frame Canvas
- White Floater Frame Canvas
- Brown Floater Frame Canvas
- Natural Floater Frame Canvas
- Metal Prints
Each reproduction is made to order using high-resolution printing designed to preserve the deep navy background, monumental black tire, brilliant yellow lettering, fashionable figure, bold perspective, and dynamic character of the historic original.
Artwork Details
Title: Goodyear Rueda de Aire
Artist: Bordio
Date: c.1930
Advertiser: Goodyear
Product: Pneumatic Automobile Tire
Advertising Slogan: Belleza, Comodidad, Duración
English Translation: Beauty, Comfort, Durability
Genre: Vintage Automotive Advertising Poster
Subject: Pneumatic Tire, Fashionable Woman & Motor Travel
Period: 1930s
Style: Art Deco / Transportation Advertising Art
Language: Spanish
Primary Colors: Navy Blue, Yellow, Red, Black, Gold, White
Orientation: Vertical / Portrait
Disclaimer
This artwork is a Museum Grade Reproduction of a Historical advertising poster and is offered solely for its artistic, historical, decorative, and collectible value. Yesterday’s Posters is an independent seller of reproduction wall art and is not affiliated with or endorsed by the original advertiser or any current rights holder.