Pastilles Géraudel c.1896 by Jules Chéret – Iconic Belle Époque French Advertising Poster Wall Art

Pastilles Géraudel – A Vibrant Belle Époque Winter Poster by Jules Chéret

Bring the lively color and theatrical charm of Belle Époque France into your décor with Pastilles Géraudel, an exuberant 1896 advertising poster created by celebrated French artist Jules Chéret.

The poster promotes Géraudel pastilles through a fashionable woman confidently crossing a swirling winter storm. Wearing an extravagant red coat and matching hat, she appears completely unfazed by the snow and cold surrounding her.

Her brilliant scarlet clothing dominates the composition, sweeping outward in broad, energetic folds. A large bow, white ruffled collar, yellow gloves, and blond hair add contrasting details that heighten her stylish and spirited appearance.

With one hand she holds a slender parasol or walking stick across her shoulder. In the other, she displays a small package of Géraudel pastilles, making the historic product clearly visible without interrupting the dramatic movement of her pose.

White snowflakes stream diagonally across the blue, green, and gray background. Chéret repeats these pale marks over the woman’s red coat, visually integrating her with the storm while preserving the strength of her silhouette.

The advertisement’s French message reads “Si vous toussez, prenez des Pastilles Géraudel”—“If you cough, take Géraudel pastilles.” Its straightforward wording contrasts with the playful, glamorous figure above it.

The bold black typography occupies the lower-right portion of the composition, balancing the woman’s sweeping red silhouette. The large product name remains easy to read from a distance, demonstrating Chéret’s skill at combining illustration and commercial communication.

The woman embodies the carefree energy associated with Chéret’s celebrated female figures, often known as “Chérettes.” Rather than appearing fragile in the harsh weather, she moves through it with confidence, fashion, and unmistakable joie de vivre.

The poster’s vivid red, dark blue, pale green, white, yellow, and black palette makes it a particularly striking choice for rooms needing color and movement. Its winter setting also gives it distinctive appeal as seasonal décor.

This museum-grade reproduction is ideal for bathrooms, powder rooms, dressing rooms, pharmacies, offices, cafés, bedrooms, hallways, and eclectic gallery walls. It also makes an unusual gift for pharmacists, medical-history enthusiasts, Francophiles, and Jules Chéret collectors.

Why Collectors Love This Print

• Created by celebrated poster artist Jules Chéret
• Originally published in 1896
• Advertises historic Géraudel cough pastilles
• Features one of Chéret’s fashionable female figures
• Captures a dramatic winter snowstorm
• Uses a brilliant red, blue, green, and white palette
• Displays animated movement and theatrical fashion
• Includes the original French advertising slogan
• Combines medical-product history with decorative art
• Offers strong visual impact from across a room
• Complements pharmacies, powder rooms, and dressing rooms
• Appeals to collectors of medical and pharmaceutical advertising
• Pairs beautifully with other Belle Époque posters
• Makes a distinctive gift for pharmacists and Francophiles
• Reproduces a colorful example of nineteenth-century lithography

Available Print & Display Options

• Fine Art Prints
• Framed Fine Art Prints
• Gallery-Wrapped Canvas
• Black Floater Frame Canvas
• White Floater Frame Canvas
• Brown Floater Frame Canvas
• Natural Floater Frame Canvas
• Metal Prints

Choose the display format that best complements your interior, from a traditional fine-art print to a ready-to-hang framed, canvas, floater-frame, or metal presentation.

Artwork Details

• Title: Pastilles Géraudel
• Artist: Jules Chéret
• Date: 1896
• Country of origin: France
• Historic brand: Géraudel
• Advertised product: Cough pastilles or throat lozenges
• Original message: “Si vous toussez, prenez des Pastilles Géraudel”
• Purpose: Pharmaceutical and medicinal-product advertising
• Primary subject: Fashionable woman walking through a snowstorm
• Secondary imagery: Product package, winter coat, hat, parasol, and snowflakes
• Style: Belle Époque, early Art Nouveau, commercial lithography
• Dominant colors: Scarlet red, blue, pale green, white, yellow, and black
• Mood: Energetic, fashionable, cheerful, resilient, and wintry
• Recommended spaces: Bathrooms, powder rooms, pharmacies, offices, cafés, bedrooms, dressing rooms, and hallways

Disclaimer

This artwork is a Museum Grade Reproduction of a Historical advertising poster.

This is a decorative reproduction and not the original 1896 lithograph. Minor differences in color, texture, contrast, or cropping may occur among available sizes and display formats.

Yesterday’s Posters is an independent seller and is not affiliated with, endorsed by, or sponsored by Géraudel, Jules Chéret’s estate, or any related rights holder.

This poster reproduces a historical medicinal-product advertisement. Its original claims reflect the marketing practices of its era and should not be interpreted as current medical advice or evidence of safety or effectiveness.