Messicano Sarti L’Aperitivo Sono Io 1933 by Anonymous | Vintage Italian Art Deco Aperitif Poster

Messicano Sarti – Bold Italian Aperitif Advertising from the Art Deco Era

Created in 1933 for Luigi Sarti & Figli of Bologna, this dramatic Italian advertising poster promotes Messicano Sarti, a distinctive aperitif introduced during the late 1920s. Although the individual illustrator is uncredited, the poster bears the mark of MAGA in Milan, the influential Italian advertising and printing studio associated with many celebrated commercial designs.

A highly stylized figure peers from beneath an enormous white sombrero. His red geometric face, vivid turquoise mask-like eyes, and exaggerated orange nose create an instantly recognizable advertising character. A thin red line extends horizontally across the composition like a theatrical mustache, reinforcing the poster’s playful visual identity.

The handwritten slogan “L’aperitivo sono io!” translates as “I am the aperitif!” Below it, monumental yellow lettering announces the Messicano Sarti name against a deep black background. The extremely limited palette and simplified forms give the advertisement a striking modernist quality rooted in Italian Art Deco graphic design.

Bold, unusual, and visually commanding, this reproduction is ideal for a home bar, cocktail lounge, restaurant, dining room, kitchen, man cave, or sophisticated vintage advertising collection.

Why Collectors Love This Print

• Authentic 1933 Italian aperitif advertisement
• Created for Luigi Sarti & Figli of Bologna
• Bears the historic MAGA Milano studio mark
• Features the unforgettable Messicano advertising character
• Monumental sombrero and mask-like facial design
• Includes the slogan “L’aperitivo sono io!”
• Dramatic black, yellow, red, turquoise, and ivory palette
• Strong Art Deco and modernist graphic styling
• Ideal for bars, cocktail lounges, restaurants, and kitchens
• Distinctive gift for collectors of Italian beverage advertising

Available Print & Display Options

• Fine Art Prints
• Poster Prints
• Framed Fine Art Prints
• Gallery-Wrapped Canvas
• Black Floater Frame Canvas
• White Floater Frame Canvas
• Brown Floater Frame Canvas
• Natural Floater Frame Canvas
• Metal Prints

Choose an unframed print for flexible presentation or select one of our ready-to-display canvas, framed, or metal options for a finished statement piece.

Artwork Details

• Title: Messicano Sarti – L’Aperitivo Sono Io!
• Artist: Anonymous or uncredited
• Date: 1933
• Brand Advertised: Messicano Sarti
• Producer: Luigi Sarti & Figli
• Location: Bologna, Italy
• Studio Mark: MAGA, Milan
• Product: Italian aperitif
• Slogan Translation: “I Am the Aperitif!”
• Subject: Vintage Italian beverage advertising
• Style: Art Deco and modernist commercial design
• Original Format: Color lithographic poster
• Primary Colors: Black, yellow, ivory, red, and turquoise
• Origin: Italy

Disclaimer

This artwork is a Museum Grade Reproduction of a Historical advertising poster.

Colors, cropping, scale, and fine details may vary slightly depending on the selected size, material, and display format.

Yesterday’s Posters is not affiliated with or endorsed by Messicano Sarti, Luigi Sarti & Figli, MAGA Milano, or any associated historical rights holders or organizations.