Liqueur Izarra 1934 by Zulla – Vintage French Basque Liqueur Advertising Poster

Izarra Vintage Basque Liqueur Poster by Zulla

Bring the bold color and distinctive character of France’s Basque Country into your home bar or entertaining space with this museum-grade reproduction of Liqueur Izarra, a striking 1934 advertising poster by Zulla. Featuring a dramatic horseman charging forward on a brilliant green horse, the design transforms the historic herbal liqueur into a symbol of energy, regional identity, and unforgettable visual style.

The central figure wears a wide-brimmed golden hat, matching jacket and trousers, and a vivid red sash. His face is partly concealed beneath the hat’s sweeping brim, giving him a theatrical and mysterious presence. A long red lance cuts diagonally across the composition, intensifying the sense of speed and controlled action.

Beneath him, an extraordinary emerald-green horse rears into a powerful stride. Its elongated body, raised forelegs, flowing tail, and expressive head create a commanding silhouette against the deep black background. Red reins and harness fittings visually connect the animal to the rider’s sash and lance.

A carefully rendered bottle of amber Izarra liqueur stands near the horse’s extended leg. Its golden liquid, ornate label, red star emblem, and reflective glass provide a realistic product image within the otherwise highly stylized composition. The bottle’s warm coloring also connects with the rider’s golden costume and the monumental yellow typography below.

“Izarra” means “star” in the Basque language, and the red star displayed on the label serves as the brand’s central emblem. The label identifies the drink with Bayonne and the Côte Basque, connecting this vintage advertisement to the culture and landscape of southwestern France.

Zulla uses a remarkably limited palette—green, yellow, red, black, white, and amber—to create maximum contrast. The flat color fields, simplified outlines, geometric lettering, and dynamic diagonal movement exemplify the confident visual language of 1930s Art Deco advertising.

Perfect for a home bar, cocktail lounge, restaurant, wine cellar, dining room, game room, or Basque- and French-inspired interior, this poster makes a memorable statement. It is also an excellent gift for bartenders, liqueur enthusiasts, equestrians, Francophiles, and collectors of vintage beverage advertising.

Why Collectors Love This Print

• Reproduces a bold 1934 French liqueur advertisement
• Created by the commercial artist Zulla
• Promotes the historic Izarra herbal liqueur
• Features a dramatic horseman riding a vivid green horse
• Connects the product with Bayonne and the French Basque Country
• Includes a detailed bottle with the recognizable red-star label
• Uses a powerful green, yellow, red, black, and amber palette
• Exemplifies streamlined 1930s Art Deco advertising
• Ideal for bars, lounges, wine cellars, and equestrian interiors
• Appeals to collectors of Basque culture and vintage commercial art

Available Print & Display Options

• Fine Art Prints
• Poster Prints
• Framed Fine Art Prints
• Gallery-Wrapped Canvas
• Black Floater Frame Canvas
• White Floater Frame Canvas
• Brown Floater Frame Canvas
• Natural Floater Frame Canvas
• Metal Prints

Choose an unframed print for flexible presentation or select one of our ready-to-display canvas, framed, or metal options for a finished statement piece.

Artwork Details

• Title: Liqueur Izarra
• Artist: Zulla
• Date: 1934
• Country of origin: France
• Region represented: Bayonne and the Côte Basque
• Brand advertised: Izarra
• Product advertised: Basque herbal liqueur
• Style: Art Deco, vintage French beverage advertising
• Subject: Horseman riding a stylized green horse
• Primary colors: Black, emerald green, golden yellow, red, white, and amber
• Notable imagery: Horse, rider, lance, liqueur bottle, and red-star emblem
• Name translation: “Izarra” means “star” in Basque
• Original language: French
• Orientation: Portrait
• Artwork type: Vintage alcoholic-beverage advertising poster reproduction

Disclaimer

This artwork is a Museum Grade Reproduction of a Historical advertising poster.

Colors, cropping, scale, and fine details may vary slightly depending on the selected size, material, and display format.

Yesterday’s Posters is not affiliated with, endorsed by, or sponsored by Zulla, Izarra, the artist’s estate, or any associated company or rights holder. Brand names and historical imagery are used solely to identify and contextualize the original artwork.