La Pruna Véritable Quetsch d’Alsace 1922 by Jean d’Ylen

La Pruna – Dramatic French Quetsch Advertising by Jean d’Ylen

Created in 1922 by celebrated French poster artist Jean d’Ylen, this vibrant advertising poster promotes La Pruna, described as a “Véritable Quetsch d’Alsace”—an authentic Alsatian spirit distilled from dark, aromatic quetsch plums. The design combines fantasy, movement, and monumental fruit imagery in the bold theatrical style that made d’Ylen one of the most memorable advertising artists of the 1920s.

A fashionable woman in a luminous yellow dress appears to fly through the darkness while raising a bottle of La Pruna high above her head. She embraces an enormous plum as a cluster of oversized crimson-purple fruit and brilliant green leaves expands behind her like a pair of wings.

The woman’s flowing dress, outstretched arm, and airborne pose give the composition an exhilarating sense of motion. Saturated yellow, red, purple, and emerald green emerge dramatically from the deep black background, while simple green and red typography anchors the image below.

Bold, colorful, and unmistakably French, this reproduction is an excellent choice for a home bar, cocktail lounge, restaurant, dining room, kitchen, wine cellar, or vintage-inspired entertainment space.

Why Collectors Love This Print

Created by celebrated French poster artist Jean d’Ylen
Authentic 1922 French beverage advertisement
Promotes La Pruna quetsch from Alsace
Features an airborne woman raising the advertised bottle
Monumental plums and leaves create a dramatic backdrop
Brilliant yellow, crimson, purple, and green palette
Classic black-background advertising composition
Strong sense of fantasy, movement, and celebration
Ideal for bars, wine rooms, restaurants, and dining spaces
Distinctive gift for collectors of French beverage advertising

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