Florio et Cinzano c.1930 by Leonetto Cappiello | Vintage Italian Aperitif Advertising Poster

Florio et Cinzano – A Striking 1930 Aperitif Advertising Poster by Leonetto Cappiello

Bring the bold sophistication of 1930s European advertising art into your space with Florio et Cinzano, a spectacular vintage poster by legendary Italian-French poster artist Leonetto Cappiello. Created around 1930 to promote Florio Marsala and Cinzano, this unforgettable composition combines two celebrated Italian beverage names with the dramatic color, movement, and visual wit that made Cappiello a master of modern advertising.

Against a deep black background, two brilliantly stylized zebras leap dynamically across the composition—one rendered in vivid red and the other in crisp blue and white. Behind them rise bottles of Florio Marsala and Cinzano, framed by a brilliant abstract field of yellow. The unusual animals, oversized products, and intense contrasting colors immediately command attention, demonstrating Cappiello's remarkable ability to create advertising imagery that could be recognized instantly from a distance.

The poster's text, “Florio et Cinzano – Les Meilleurs Apéritifs,” promotes the brands as exceptional aperitifs. The combination of Italian beverage heritage with French-language advertising reflects the international reach enjoyed by these celebrated brands during the interwar period.

Cappiello revolutionized commercial poster design by moving away from elaborate backgrounds toward bold figures isolated against dark fields, creating memorable visual symbols closely associated with the products they advertised. Florio et Cinzano beautifully demonstrates this philosophy: black, yellow, red, blue, and white combine into a composition that remains remarkably modern and visually powerful.

With its dramatic animals, iconic bottles, vibrant colors, and unmistakable Art Deco-era character, this reproduction is an exceptional choice for home bars, cocktail lounges, dining rooms, kitchens, restaurants, wine rooms, cafés, entertainment spaces, and sophisticated Italian-inspired interiors.

Why Collectors Love This Print

• Created by Leonetto Cappiello
• Historic c.1930 beverage advertising
• Features Florio and Cinzano
• Spectacular red and blue zebras
• Bold Art Deco-era composition
• Dramatic black background
• Vibrant Italian advertising imagery
• Strong wine and aperitif history
• Exceptional bar and lounge décor
• Instantly recognizable Cappiello style

Available Print & Display Options

Available in multiple sizes and premium display formats, including:

• Fine Art Prints
• Framed Fine Art Prints
• Gallery-Wrapped Canvas
• Black Floater Frame Canvas
• White Floater Frame Canvas
• Brown Floater Frame Canvas
• Natural Floater Frame Canvas
• Metal Prints

Each reproduction is made to order using high-resolution printing designed to preserve the brilliant colors, distinctive typography, illustrated bottles, and dramatic vintage character of the original artwork.

Artwork Details

Title: Florio et Cinzano – Les Meilleurs Apéritifs
Artist: Leonetto Cappiello
Date: c.1930
Advertisers: Florio & Cinzano
Products: Marsala Wine / Aperitifs
Country: France / Italy
Genre: Vintage Beverage Advertising
Style: Art Deco Era / European Advertising Art
Era: 1930s
Subject: Florio Marsala, Cinzano & Stylized Zebras
Primary Colors: Black, Yellow, Red, Blue, White
Orientation: Vertical / Portrait

Disclaimer

This artwork is a reproduction of a historical advertising poster and is offered solely for its artistic, historical, decorative, and collectible value. Yesterday’s Posters is an independent seller of reproduction wall art and is not affiliated with or endorsed by Florio, Cinzano, or any current rights holder. All trademarks, brand names, logos, and other protected elements remain the property of their respective owners and appear only as elements of the original historical artwork.