Cedrata Tassoni Salò c.1925 by Leonetto Cappiello | Vintage Italian Beverage Advertising Poster

Cedrata Tassoni Salò – An Iconic Leonetto Cappiello Italian Advertising Poster

Celebrate the unmistakable brilliance of Leonetto Cappiello with Cedrata Tassoni Salò, a spectacular c.1925 vintage Italian advertising poster created for the historic Tassoni beverage company of Salò, Italy. With its surreal character, brilliant colors, and dramatic black background, this extraordinary composition perfectly demonstrates why Cappiello became one of the most influential masters of modern advertising.

At the center of the poster, Cappiello transforms a gigantic yellow citron into the body of an energetic human figure. Dressed in vivid red, the whimsical character balances dramatically while raising a bottle of Cedrata Tassoni triumphantly overhead. The enormous fruit immediately communicates the citrus character of the beverage without relying on elaborate scenery or explanation.

The intense yellow, orange, and red figure against the nearly black background creates the powerful visual contrast for which Cappiello became famous. His ingenious use of exaggerated characters and instantly recognizable silhouettes allowed advertisements to capture attention from a distance while creating memorable visual identities for the products they promoted.

Bold yellow “CEDRATA TASSONI SALÒ” typography anchors the composition, balancing the animated figure above and giving the poster exceptional graphic presence. More than a century later, the design remains remarkably modern, playful, and visually compelling.

With its combination of Italian design history, citrus imagery, whimsical character illustration, and classic Cappiello style, Cedrata Tassoni Salò makes outstanding wall art for kitchens, dining rooms, cafés, restaurants, bars, breakfast nooks, home bars, and collections of vintage Italian advertising.

Why Collectors Love This Print

• Artwork by legendary poster artist Leonetto Cappiello
• Classic 1920s Italian advertising design
• Iconic Cedrata Tassoni imagery
• Whimsical anthropomorphic citron character
• Brilliant yellow, orange, and red color palette
• Dramatic black background
• Exceptional example of Cappiello's signature style
• Historic Salò, Italy beverage advertising
• Strong Italian café and kitchen décor appeal
• Highly distinctive vintage commercial artwork

Available Print & Display Options

Available in multiple sizes and premium display formats, including:

• Fine Art Prints
• Framed Fine Art Prints
• Gallery-Wrapped Canvas
• Black Floater Frame Canvas
• White Floater Frame Canvas
• Brown Floater Frame Canvas
• Natural Floater Frame Canvas
• Metal Prints

Each reproduction is made to order using high-resolution printing designed to preserve the vivid colors, bold typography, fine details, and historic character of the original poster.

Artwork Details

Title: Cedrata Tassoni Salò
Artist: Leonetto Cappiello
Date: c.1925
Advertiser: Tassoni
Location: Salò, Italy
Country: Italy
Language: Italian
Genre: Vintage Beverage Advertising
Era: 1920s
Subject: Cedrata / Citrus Beverage / Italian Advertising
Primary Colors: Black, Yellow, Orange, Red
Orientation: Vertical / Portrait

Disclaimer

This artwork is a Museum Grade Reproduction of a Historical advertising poster and is offered solely for its artistic, historical, decorative, and collectible value. Yesterday’s Posters is an independent seller of reproduction wall art and is not affiliated with or endorsed by the original advertiser, brand, artist estate, or any current rights holder. All trademarks, brand names, and logos remain the property of their respective owners.