Cachou Lajaunie c.1922 by Leonetto Cappiello | Iconic French Advertising Poster

Cachou Lajaunie – A Glamorous Leonetto Cappiello Advertising Poster

Bring the elegance and visual drama of 1920s French advertising into your space with Cachou Lajaunie, a captivating 1922 poster by celebrated Italian-French artist Leonetto Cappiello.

Created for Cachou Lajaunie, the famous French brand of tiny licorice-flavored breath fresheners, this striking composition features a glamorous red-haired woman holding the brand’s distinctive round yellow tin. She wears a spectacular dress formed from energetic strokes of brilliant yellow, red, orange, and gold, creating a festive cascade of color against the deep green background.

A pale cloud rises from the woman’s lips in curling, theatrical forms, visually suggesting fragrance and freshness. Her poised expression, elegant hands, vivid coloring, and extravagant costume transform an everyday confection into a symbol of fashionable sophistication. Above the figure, monumental yellow CACHOU LAJAUNIE lettering gives the design immediate graphic impact.

Cappiello was renowned for creating memorable characters and bold silhouettes that could command attention from a distance. This poster beautifully demonstrates that approach through its simplified setting, dramatic color contrast, expressive figure, and instantly recognizable product presentation.

With its rich emerald green, golden yellow, fiery red, and warm orange palette, this vintage French poster makes an exceptional statement piece for kitchens, dining rooms, dressing rooms, lounges, cafés, restaurants, bars, boutiques, living rooms, and eclectic Art Deco interiors.

Why Collectors Love This Print

• Artwork by celebrated poster artist Leonetto Cappiello
• Authentic 1920s French advertising design
• Created for the historic Cachou Lajaunie brand
• Glamorous red-haired fashion figure
• Spectacular yellow and red feather-like dress
• Deep green background with bold color contrast
• Distinctive vintage breath-freshener advertising
• Excellent example of Cappiello’s theatrical style
• Strong crossover between fashion and commercial art
• Ideal for Art Deco, culinary, and French-inspired interiors

Available Print & Display Options

Available in multiple sizes and premium display formats, including:

• Fine Art Prints
• Framed Fine Art Prints
• Gallery-Wrapped Canvas
• Black Floater Frame Canvas
• White Floater Frame Canvas
• Brown Floater Frame Canvas
• Natural Floater Frame Canvas
• Metal Prints

Each reproduction is made to order using high-resolution printing designed to preserve the deep green background, luminous yellow typography, vibrant red hair, expressive linework, colorful dress, and theatrical character of the historic original.

Artwork Details

Title: Cachou Lajaunie

Artist: Leonetto Cappiello

Date: 1922

Advertiser: Cachou Lajaunie

Product: Licorice Breath Fresheners / Cachous

Genre: Vintage French Advertising Poster

Subject: Confectionery, Fashion & French Advertising

Period: 1920s

Style: Art Deco / Early Modern Advertising Art

Primary Colors: Dark Green, Yellow, Red, Orange, Gold, White

Orientation: Vertical / Portrait

Disclaimer

This artwork is a Museum Grade Reproduction of a Historical advertising poster and is offered solely for its artistic, historical, decorative, and collectible value. Yesterday’s Posters is an independent seller of reproduction wall art and is not affiliated with or endorsed by the original advertiser or any current rights holder.