Bouillon OXO 1911 by Leonetto Cappiello | Vintage French Food and Kitchen Advertising Poster

Bouillon OXO – Iconic Culinary Advertising by Leonetto Cappiello

Created in 1911 by legendary poster artist Leonetto Cappiello, this vibrant advertising poster promotes Bouillon OXO, a concentrated liquid bouillon produced by the Compagnie Liebig. Its oversized products, theatrical figure, and brilliant color contrasts exemplify Cappiello’s revolutionary approach to modern commercial advertising.

A petite woman dressed in a vivid red hooded costume lifts an enormous bottle of OXO and pours the dark liquid into a monumental green cup. Clouds of white steam billow from the vessel, suggesting a hot, satisfying serving of bouillon. Her dramatically exaggerated effort adds humor, movement, and a memorable sense of scale to the composition.

The bottle, cup, and red-clad figure stand out brilliantly against the deep black background. Monumental yellow lettering announces “Bouillon OXO” above the scene, while the phrase “Prêt à être consommé” translates as “Ready to be consumed.” Red typography identifies the Compagnie Liebig as the producer.

Colorful, playful, and instantly recognizable, this reproduction is an exceptional choice for a kitchen, dining room, breakfast nook, café, restaurant, culinary school, pantry, or vintage-inspired commercial interior.

Why Collectors Love This Print

• Created by master poster artist Leonetto Cappiello
• Authentic 1911 French-language food advertisement
• Promotes Bouillon OXO from the Compagnie Liebig
• Features an enormous bottle and steaming green cup
• Charming red-hooded woman adds humor and movement
• Dramatic black, yellow, red, and green palette
• Classic use of exaggerated scale and visual storytelling
• Bold typography with exceptional decorative presence
• Ideal for kitchens, cafés, restaurants, and dining rooms
• Distinctive gift for cooks and vintage food-art collectors

Available Print & Display Options

• Fine Art Prints
• Poster Prints
• Framed Fine Art Prints
• Gallery-Wrapped Canvas
• Black Floater Frame Canvas
• White Floater Frame Canvas
• Brown Floater Frame Canvas
• Natural Floater Frame Canvas
• Metal Prints

Choose an unframed print for flexible presentation or select one of our ready-to-display canvas, framed, or metal options for a finished statement piece.

Artwork Details

• Title: Bouillon OXO
• Artist: Leonetto Cappiello
• Date: 1911
• Brand Advertised: OXO
• Producer: Compagnie Liebig
• Product: Concentrated liquid bouillon
• Printed Phrase: Prêt à être consommé
• Phrase Translation: “Ready to Be Consumed”
• Subject: Vintage culinary and food advertising
• Style: Belle Époque and early modern advertising art
• Original Format: Color lithographic poster
• Primary Colors: Black, yellow, red, green, white, and brown
• Origin: France

Disclaimer

This artwork is a Museum Grade Reproduction of a Historical advertising poster.

Colors, cropping, scale, and fine details may vary slightly depending on the selected size, material, and display format.

Yesterday’s Posters is not affiliated with or endorsed by Leonetto Cappiello, OXO, Compagnie Liebig, or any associated historical rights holders or organizations.