Bitter e Costumè Canetta c.1921 by Leonetto Cappiello | Vintage Italian Aperitif Advertising Poster

Bitter e Costumè Canetta – A Dynamic Leonetto Cappiello Italian Advertising Masterpiece

Bring the energy, color, and unmistakable theatrical style of early Italian advertising into your space with Bitter e Costumè Canetta, a spectacular c.1921 vintage beverage advertising poster by legendary Italian-French artist Leonetto Cappiello. Created for Canetta, this dramatic composition combines galloping horses, brilliantly costumed riders, and vivid bottles against a fiery red background in a memorable example of Cappiello’s revolutionary approach to commercial poster design.

At the center of the composition, two riders charge forward on powerful black-and-white horses. Their brightly striped costumes, sweeping white hats, and exaggerated poses create an extraordinary sensation of speed and excitement, transforming the advertisement into a colorful equestrian spectacle.

Each rider triumphantly raises a bottle of Canetta high above the action, ensuring that the advertised product remains immediately recognizable despite the dramatic movement below. Cappiello’s ingenious use of exaggerated gesture and simplified forms turns the bottles into integral parts of the performance rather than static commercial objects.

The intense scarlet-red background eliminates unnecessary detail and allows the galloping horses and brilliantly colored costumes to leap visually from the poster. Bold yellow and green typography announces “Bitter e Costumè Canetta” across the lower portion, giving the composition an equally powerful graphic foundation.

Cappiello was a master at creating unforgettable visual associations between products and extraordinary characters. Here, the combination of spirited horses, theatrical riders, vivid color, and triumphant bottles captures the excitement and confidence that made his advertising images so influential in the development of modern poster design.

With its remarkable equestrian imagery and unmistakable Italian character, Bitter e Costumè Canetta is an outstanding choice for home bars, cocktail lounges, restaurants, dining rooms, kitchens, game rooms, equestrian-inspired interiors, man caves, and collections of vintage Italian advertising.

Why Collectors Love This Print

• Artwork by Leonetto Cappiello
• Classic 1921 Italian advertising
• Dramatic galloping horse imagery
• Colorful costumed riders
• Brilliant scarlet-red background
• Bold Canetta bottle advertising
• Exceptional sense of speed and movement
• Iconic Cappiello graphic style
• Excellent bar and restaurant décor
• Strong conversation-piece appeal

Available Print & Display Options

Available in multiple sizes and premium display formats, including:

• Fine Art Prints
• Framed Fine Art Prints
• Gallery-Wrapped Canvas
• Black Floater Frame Canvas
• White Floater Frame Canvas
• Brown Floater Frame Canvas
• Natural Floater Frame Canvas
• Metal Prints

Each reproduction is made to order using high-resolution printing designed to preserve the brilliant colors, dynamic equestrian illustration, bold typography, expressive figures, and historic character of the original artwork.

Artwork Details

Title: Bitter e Costumè Canetta
Artist: Leonetto Cappiello
Date: c.1921
Brand: Canetta
Product: Bitter / Aperitif
Country: Italy
Language: Italian
Genre: Vintage Beverage & Aperitif Advertising
Era: Early 20th Century / 1920s
Subject: Costumed Riders on Galloping Horses Holding Canetta Bottles
Primary Colors: Red, Yellow, Green, Black, White, Blue
Orientation: Vertical / Portrait

Disclaimer

This artwork is a Museum Grade Reproduction of a Historical advertising poster and is offered solely for its artistic, historical, decorative, and collectible value. Yesterday’s Posters is an independent seller of reproduction wall art and is not affiliated with or endorsed by the original advertiser, brand, artist estate, or any current rights holder. All trademarks, brand names, and logos remain the property of their respective owners.