Baci di Alassio c.1925 | Romantic Vintage Italian Riviera Travel Poster

Gli Innamorati – A Romantic Baci di Alassio Advertising Poster from the Italian Riviera

Celebrate romance, moonlit travel, and the culinary traditions of coastal Italy with Gli Innamorati, or The Lovers, a beautiful vintage advertising poster created around 1925 for Baci di Alassio and Pasticceria Balzola.

Set beneath a brilliant full moon, the composition portrays a young couple sharing a tender kiss from a secluded vantage point overlooking Alassio. Their clasped hands and intimate pose establish an unmistakably romantic mood, while the illuminated seaside town and shimmering Mediterranean bay stretch into the distance behind them.

The woman’s red hair and rich blue blouse contrast beautifully with her companion’s dark hair and warm brown clothing. Rather than presenting the couple in formal evening dress, the anonymous artist depicts them with a youthful, approachable naturalism. Their relaxed appearance makes the scene feel spontaneous—as though the viewer has encountered a private moment during a warm summer evening.

The coastline curves gently around the bay, guiding the eye toward the glowing buildings of Alassio. Golden lights spread across the waterfront and create delicate reflections in the blue water. Mountains rise beyond the town, adding grandeur and geographic character to the otherwise intimate scene.

Tall palm trees and broad tropical-looking leaves frame the right side of the composition. These elements immediately suggest the mild climate and lush vegetation of the Ligurian Riviera. The palms also lend the image a sense of exotic escape, reinforcing Alassio’s reputation as a desirable Mediterranean resort.

At the center of the sky, a luminous moon hangs above the bay. Its pale reflection creates a pathway of light across the water and directs attention toward the lovers in the foreground. The combination of moonlight, city lights, and calm water gives the poster a dreamy, cinematic atmosphere.

The words Baci di Alassio carry a delightful double meaning. “Baci” translates as “kisses,” connecting the confectionery specialty directly to the embracing couple. This clever visual association transforms a regional sweet into a symbol of romance, affection, and memories made on the Italian Riviera.

The lower inscription identifies the product as a creation of Pasticceria Balzola, linking the poster to Alassio’s celebrated confectionery tradition. Bold yellow BALZOLA lettering anchors the design, while the red destination name above creates a vivid visual connection between the product and its place of origin.

This artwork works equally well as vintage food advertising, romantic Italian wall art, or a nostalgic destination poster. Its combination of cuisine, romance, and coastal scenery gives it unusually broad decorative appeal.

Display this museum-grade reproduction in a kitchen, breakfast nook, dining room, café, bakery, dessert shop, restaurant, living room, bedroom, home bar, or Italian-inspired interior. It also makes an especially thoughtful gift for couples, newlyweds, anniversary celebrations, Italian travelers, bakers, and anyone who treasures the romance of the Mediterranean.

Why Collectors Love This Print

• Romantic vintage Italian advertising artwork
• Created for the regional specialty Baci di Alassio
• Features a young couple kissing beneath a full moon
• Uses “baci,” meaning “kisses,” as a clever visual theme
• Promotes Pasticceria Balzola of Alassio
• Captures the beauty of the Ligurian Riviera at night
• Includes palm trees, mountains, waterfront lights, and a sweeping bay
• Rich palette of blue, yellow, red, green, and warm brown
• Combines food advertising with destination imagery
• Evokes the romance of early 20th-century Mediterranean travel
• Excellent decor for kitchens, cafés, bakeries, and restaurants
• Beautiful choice for bedrooms and romantic interiors
• Appeals to collectors of Italian culinary memorabilia
• Makes a meaningful wedding or anniversary gift
• Available in multiple print, framed, canvas, and metal formats

Available Print & Display Options

• Fine Art Prints
• Framed Fine Art Prints
• Gallery-Wrapped Canvas
• Black Floater Frame Canvas
• White Floater Frame Canvas
• Brown Floater Frame Canvas
• Natural Floater Frame Canvas
• Metal Prints

Choose a fine-art print for traditional framing, a framed print for a finished presentation, canvas for added visual texture, or metal to intensify the moonlit blues and glowing colors of the Italian coastline.

Artwork Details

• Title: Gli Innamorati – Baci di Alassio
• English Title: The Lovers
• Artist: Anonymous
• Date: Circa 1925
• Country: Italy
• Location: Alassio, Liguria
• Advertiser: Pasticceria Balzola
• Product: Baci di Alassio confectionery
• Artwork Type: Vintage Italian food and confectionery advertisement
• Primary Subject: Young couple kissing beside a moonlit Mediterranean bay
• Secondary Imagery: Palm trees, coastal mountains, waterfront buildings, illuminated shoreline, and moonlight reflected on the water
• Style: Vintage commercial illustration and romantic travel advertising
• Dominant Colors: Deep blue, turquoise, red, yellow, green, brown, and white
• Mood: Romantic, dreamy, nostalgic, intimate, and inviting
• Recommended Spaces: Kitchens, dining rooms, cafés, bakeries, restaurants, bedrooms, living rooms, home bars, and romantic interiors

Disclaimer

This artwork is a Museum Grade Reproduction of a Historical advertising poster.

This listing is for a decorative reproduction and not the original vintage poster. Minor variations in color, cropping, scale, and reproduced texture may occur according to the selected size, material, and display format.

Yesterday’s Posters is an independent seller and is not affiliated with, endorsed by, or sponsored by Pasticceria Balzola, Baci di Alassio, the City of Alassio, any associated company, estate, institution, tourism organization, or rights holder.